ABOUT CLICS

ARTISTRY + INNOVATION

As the industry-first digital hair color studio for stylists, CLICS (Color Lab Inventory Control System) completely optimizes the way salons formulate, dispense, and manage hair color. Our innovative computer-controlled vending platform was created to take the guesswork out of color formulation—and deliver increased profitability and client satisfaction.

ABOUT CLICS

ARTISTRY + INNOVATION

As the industry-first digital hair color studio for stylists, CLICS (Color Lab Inventory Control System) completely optimizes the way salons formulate, dispense, and manage hair color. Our innovative computer-controlled vending platform was created to take the guesswork out of color formulation—and deliver increased profitability and client satisfaction.

THE CLICS STORY

Ever since I was a little girl, I’ve been obsessed with all things hair. As a young woman, I followed my passion and, against all advice, went to cosmetology school. Since then I’ve worked in many different roles in the industry, starting out as a receptionist, then salon assistant, stylist, brand educator and finally, salon owner. I’d done it all, and I still wanted more.

I had a big idea—one that would solve so many typical salon problems, on virtually every level. As a stylist, one of my biggest challenges was when a happy client came back to my chair and said, “last time the color was perfect, do it like last time.” Given the imprecise nature of color mixing, trying to reproduce the exact look my clients desired could be incredibly frustrating.

Becoming a salon owner shed even greater light on the overwhelming challenges of outdated hair color dispensing methods and expensive inventory management. With product waste, profits and sometimes clients going down the drain, I searched for a solution. When it never came, I decided to create it myself.

I recruited a team of engineering experts and a visionary CEO. Together, we set out to change the beauty industry. Today, we’re proud to introduce the first computer-controlled hair color dispenser for the professional salon industry. Welcome to CLICS!

—Leilani Macedo

OUR FOUNDERS

LEILANI MACEDO, PRESIDENT

Licensed Cosmetologist for 30 years in California and Nevada

Leilani’s experience as a successful independent stylist and salon owner gives her deep insight into the salon business and client interaction. In 2006, she became owner of AurA Salon and Spa, overseeing day-to-day operations, hiring and training staff, as well as marketing and sales. Further training at Aveda Business College helped her elevate AurA to one of the top salons in Reno, Nevada.

Her extensive experience as an artist and salon owner led her to conceive of CLICS as a solution to the hair color challenges faced by today’s busy salons. In 2011, she sold her interest in AurA to pursue the CLICS opportunity.

CHARLES BROWN, CEO

Senior leader in strategy, sales, marketing, IP and finance at 10+ tech firms

Charles’ extensive tech background includes helping to build the Internet for the US military (MILNET) and the first commercial email service, MCI Mail. He later developed five Internet-centric businesses: a financial services company for events, an inventory system for vitamin retailers, an online media buying service, ISDN voice/data products, and the first commercial Internet VPN system for banks and ISPs.

Today he brings his exceptional technological and business expertise to CLICS, delivering innovation and improved economies to the salon industry.